Curate
Do more
with less
Curate your portfolio, website, and social content to instantly attract your ideal client, elevate your brand, and confidently become an in-demand wedding photographer.
Right now getting clients feels harder than it should.
You’ve been putting in the effort. You’ve been reaching out, connecting, and networking. But despite your best efforts, all your hard work isn’t translating into the right referrals and business.
Whether you aren’t booking enough clients, or you’ve been wanting (but hesitant) to raise your prices there’s usually one BIG problem that’s keeping you from getting the referrals and clients you want.
Did you know that it takes less than 8.5 seconds for a potential client (or planner) to decide if you’re the caliber of photographer they want to work with?
It doesn’t matter if you’re a great photographer, your website, social content, and portfolio can make or break your success in seconds.
That’s where CURATE comes in; designed specifically for wedding photographers who want to elevate their brand and become alluring to wedding planners and brides.
The details are what matter most!
Your Selection Matters
You add images that look amazing because you think showing your best work is what will land you clients. More is often just more, and you’re confusing, or turning off potential wedding planner relationships.
Their Experience Matters
Taking amazing photos is only part of the equation. Wedding planners are looking for how you make them feel, and a messy or confusing experience will turn them away in seconds.
It’s time to Curate!
When you curate, this is what’s waiting for you.
Unshakable Confidence
A deep belief in your own value
Inform How You Shoot
A complete shift in how you see future shoots
Choose Your Clients
Become alluring to your ideal client
Improve your win %
Stand out from the crowd
More Referrals
Build trust and connection with planners
Curate and Thrive
Endless referrals are within reach
You’ve made a tremendous impact on me through the course and community.
I really think you’ve brought something different to the table. I’ve invested in a few carefully selected mentorships over the last three years and I’m probably most shocked and impacted by yours.
Steph Kadlicko
Milwaukee, Wisconsin
The curation from James & Otto was one of the most helpful things we did.
This processes allows you to understand what clients are looking for and that is the absolute key in marketing your business at the next level.”
Peter Gubernat
Chicago, Illinois
How much does Curate cost?
The knowledge and confidence you gain from this course will pay you 10x over.
$597
$397
– Lifetime access to all course materials.
– Bonus: Watch us review a photography portfolio.
– In-depth companion workbook.
Meet James × Schulze
Named top wedding photographers in the world by Harper’s Bazaar
We founded James × Schulze with a vision for the truly exceptional.
Combining editorial, documentary, and fine-art styles, James x Schulze has become a world-renowned photography brand. Our experience and knowledge combine to make a significant impact on photographers who want to take their business to the next level.
Iconic Locations
Travel the globe in pursuit of exceptional experiences, from incredible locations like The Great Wall of China, luxury private ranches, chateaus in France, and everywhere in between.
Incredible Collaborations
From collaborations with iconic clients like Ralph Lauren to partnering with the very best in the industry, this is how you take your work to the next level.
Freedom
The freedom to live the life you’ve always dreamed of — setting your own schedule, living where you want, and how you want.
Featured in
We’ve been where you are—and we know the way forward to achieving this level of success.
The methods we’re sharing have turned our photography business into a million-dollar business annually. We want to share what we’ve learned over the years with other ambitious artists. This program is all of our systems and methods in one course.
James
Christianson
James started his career as an educator and entrepreneur. With 20+ years of experience as a photographer, combined with his business and education background, James brings a distinctive and clear voice.
Otto
Schulze
Otto started his career traveling the globe as a documentary photographer. He has spent the past 20 years in pursuit of the “decisive moment.” His unique vision and ability to see outside the box make him an inspirational and visionary educator.
April Payne
Photographer
The coaching is hands on, the strategies aren’t complicated, and the work is deep and meaningful. Through James and Otto’s generous sharing of their industry-shifting experience, I have a firm command of who I am, where I’m going, and what I’m going to do when I get there in a way that I never would have had going this journey alone.“
Curriculum
Module 1
Being a great photographer isn’t enough—it’s expected. This isn’t really about photography, this is about sales, about delighting the people you work with and market to, this is about your brand image and voice.
We’ll cover:
- How to outline what you want your future to look like
- Getting detailed on who your ideal client is
- A completely new way to look at how you attract your ideal client
Module 2
We’ll cover:
- The 7-point curation system you can use over and over again
- What images to cut and what to keep
- What copy to keep and what to cut
- What pages to cut and what to keep
Module 3
We’ll cover:
- Creating consistency across your brand
- Cutting out pattern interrupts
- Where you might be losing your ideal client or planners
- A portfolio review to see see curation in action
Module 4
This program is for you if you…
Now is the time to take your business to the next level
You have too much talent to miss out on the opportunity to elevate your visual brand and create the lasting relationships that will help you break into the premium and luxury market.
If you want to keep pushing, uphill, or facing your billboard, the wrong way, as we like to say, then, this course isn’t for you.
But we think you are ready to go big!
You’ve got questions?
We’ve got answers.
The information in this course can be used and applied for most photographers and videographers in the wedding industry. It is not specific to a market.
You will be given access to the videos via our online education platform Kajabi. There you will be able to watch the videos at your own pace and watch them as many times as you need.
You will have access to the course materials for life…that is the “life” of the course. As long as the course is available, you will have access, no need to purchase year after year.
This is NOT a photography course. We do not cover the art or technical side of photography and do not discuss gear, composition, settings, editing or any other part of photography outside of curation. This is intended to improve the overall presentation of your website and social media
Absolutely! Though the examples included are photographers specifically, we believe the information in this course will work for most creative businesses in the wedding industry.
100%. We believe the concepts and information on curating a solid portfolio are universal to most locations and markets. However, your revenue goals and results may differ based on the market(s) you work in.
This course is in English and does require fluency in the english language.
The Curate course is not included in The Business of Luxury Weddings program. While some of the information does overlap, this is a deep dive into curating your website, portfolio and social media. This course will help to build the foundation for The Business of Luxury Weddings program.
Absolutely. We offer a 7-day money back guarantee. Just show us that you have completed at least half of the work and explain how you aren’t seeing results and we’ll give you your money back. No problem.