Welcome to The Business of Luxury Weddings Podcast, where wedding photographers, videographers, planners, and creatives gather to explore the luxury wedding market. This is the place for those who aspire to break new ground and reach the exceptional heights of the industry.

While interning at a PR firm, an assignment to arrange wedding flowers sparked Sneh’s own interest in the wedding planning industry. Sneh shares what she loves most about weddings, highlighting the emotional aspect and the unique moment of bringing people together. To her, weddings are one of those rare occasions where all important people in someone’s life gather in one place, creating a once-in-a-lifetime moment that is unlikely to be replicated. Sneh and your hosts discuss how weddings offer opportunities to interact with various groups and form connections. Sneh notes that her ability to converse with anyone and find common ground is crucial in her role. James x Otto add that weddings, especially high-end ones, combine incredible locations and budgets with authentic connections, making their work both challenging and rewarding.There is also a bittersweet aspect of concluding a long-term project and the emotional investment often formed in client relationships.

Next, Sneh emphasizes the importance of open communication in creating successful creative partnerships with vendors. Collaboration is the key to success in this industry. She compares the wedding planning process to teamwork in sports, where success relies on everyone working together and supporting each other. Sneh also discusses the fine line between professional relationships and friendships with clients, noting the importance of maintaining professional boundaries while still being personable and supportive. Sneh shares a story in which tensions were caused because she and a photo/video vendor were not on the same page about what the client wanted. She emphasizes the importance of finding a balance in collaboration between photographers, planners, and designers. 

Lastly, you will there is a great discussion around the somewhat controversial topic of content creators at a wedding and how to navigate the challenges that surround these situations at a wedding.

Timestamps: 

0:30 – Introduction of today’s guest, Sneh Diwan. 

1:26 – Sneh shares her background and love for wrist watches.

7:59 – Sneh’s signature watch. 

11:05 – The emotional impact of weddings. 

14:46 – Relatability and connection in weddings. 

17:28 – How to be a good creative partner. 

20:55 – The importance of understanding timelines. 

40:38 – Finding collaboration balance among all vendors. 

46:03 – Thanks to Sneh for joining us today. 

Learn more about Diwan by Design and her Instagram here.