If you’re charging $5K–$9K and still chasing leads, getting ghosted, or constantly justifying your prices—you’re not the problem. Your strategy is.
This isn’t just another course. It’s a complete repositioning system built for photographers and filmmakers ready to stop underpricing—and start getting booked at the level they deserve.Learn the exact system we used to go from $5K bookings to becoming a top choice for planners and premium clients.
Includes $11,180 worth of tools, coaching, and high-touch support—for just $3,600
Hard work isn’t the problem. The system you’re using is.
You’ve put in the hours. Raised your prices. Honed your craft.You’ve built a solid business—maybe even hit six figures.
But the results? They still don’t match your effort.
The inquiries coming in are sporadic. The couples you do attract? Budget-focused. Distracted. Quick to ghost.
You’re charging $5K, $6K, even $8K per wedding… But it still feels like a scramble just to stay afloat—let alone grow.
And quietly, maybe you’ve started to wonder:
“Is this really as good as it gets?”
It’s not your talent that’s holding you back. It’s that no one ever handed you a proven system for building real demand in the high-end space.
This program fixes that.
Here’s what becomes possible when you break free from the $5K–$9K trap.
Everything gets easier—when you finally start getting the right bookings.
Your work, finally working for you
No more “same venue, same stress” weekends. Start booking weddings that fuel your creativity, pay what you’re worth, and move your business forward.
Time, back on your terms
12–15 weddings a year. High-margin bookings. No burnout. No back-to-backs. Just space—for your family, your art, and your life.
Respect, earned—and paid
Planners refer you by name. Clients follow your lead. You’re not pitching anymore. You’re getting picked.
You’re not afraid of hard work. You’re tired of watching it go nowhere.
You’re not stuck because you’re lazy. You’re stuck because no one ever taught you how to build real demand at the high end.
You’ve been hustling with a middle-market model—trying to reach premium clients using strategies that don’t work at that level. No wonder it’s exhausting.
The Business of Luxury Weddings isn’t just another course. It’s a system to reposition your pricing, refine your brand, and rewire how you sell—so the right people finally see you as the obvious choice.
You don’t need a better work ethic. You need a business strategy that actually works.
Perspective
Learn how premium clients actually think—and what makes them buy.
(It’s not the same as the middle market—and it’s not what you’ve been taught.)
Mindset
Shift from “I hope they’ll pay it” to “This is the price.” Because you’ll finally know how to back it up.
Strategy
Build a business that speaks to elevated buyers—with a brand, offer, and experience that earns trust (not objections).
What got you here won’t get you there—this will
You’ve done the hard work—now it’s time for the work that actually pays off.
This system helped us grow from $6K to consistent $10K–$12K bookings…Then $20K… then $30K and beyond. It didn’t happen overnight—but it happened with the right strategy.
That’s the point: we’ll show you the path that works, one strategic move at a time.
PAY IN FULL BONUS: Get access to 6 extra monthly group calls. That’s a whole year of monthly support.
I still can’t believe I’m booking $10K+ weddings. This course gave me a real plan—and it actually worked.”
Everything James & Otto teach truly works. I would never have dreamed I’d be booking weddings at $10K and $11K—but now I know that if you put in the work, anything is possible. These weren’t random inquiries. They came from real planner relationships I built using what I learned inside the course.
Gabrielle V.
Photographer – Tennessee & North Carolina
We’ve been where you are—and we know the way forward
Named top wedding photographers in the world by Harper’s Bazaar
Before James × Schulze was recognized by Vogue, Harper’s Bazaar, and The New York Times…
We were just two photographers trying to figure it out—booking local weddings, working every weekend, and wondering how the luxury market actually worked behind the scenes.
It took us years (and a lot of mistakes) to crack the code. But once we did—everything changed.
Today, we’re trusted by the top planners in the world. We shoot destination weddings across 20+ countries. We run a million-dollar business that still gives us time for our families, our creativity, and our lives.
But we didn’t get here alone. We had mentors. People who believed in us, challenged us, and showed us what was possible.
That’s why we created this course.
To give you the roadmap we wish we’d had—and the guidance to move faster, smarter, and with way more clarity.
James Christianson
Educator. Entrepreneur. Photographer. James blends 20+ years of photography with sharp business strategy to help creatives step into the next level of income and impact.
Otto Schulze
Documentarian. Storyteller. Visionary. Otto’s perspective—shaped by a global career in documentary photography—is all about elevating artistry while staying grounded in authenticity.
Here’s what changes when you finally have the right system.
No more guessing, spinning, or settling. These are the shifts we’ve helped creatives make over and over again—and they’re yours next.
Five-figure bookings.
Finally raise your prices and book with confidence—without chasing flaky leads or squeezing in 25 weddings a year just to survive.
A brand that sells itself
No more second-guessing. You’ll learn how to talk about your work in a way that instantly resonates with high-end clients—so they show up already saying “yes.”
Real planner relationships
Step into the rooms where referrals happen, trust is built, and your name gets mentioned first—because you’ve finally positioned your brand at the level planners respect.
Your work opens new doors
Start getting booked for destination weddings because your brand speaks for you—before you ever get on a plane.
Time + income freedom
Scale your income while working fewer weddings. Protect your weekends. Reclaim your energy, your creativity, and your life.
They took the leap. here’s what happened next.
You’ll hear these names again—on planner shortlists, on the biggest stages, and in conversations about who’s doing it right.
They don’t just teach theory. They walk you through exactly what it takes to break into the luxury market—step by step. It’s the stuff no one else is sharing, and it changed everything for me.”
Preston Utley Denver, Colorado
Before this course, I was second-guessing everything. Now? I feel in control—for the first time in years. I finally know how to lead my business instead of reacting to it. Best investment I’ve made, hands down.”
Julia Wade Raleigh, North Carolina
The strategy and support in this course gave me the clarity I didn’t even know I was missing. I’ve grown more in the past year than I did in the five before it. Nothing is held back—it’s a masterclass in real growth.”
Erik Clausen Dallas, Texas
Your story starts exactly where theirs did—right here.
PAY IN FULL BONUS: Get access to 6 extra monthly group calls. That’s a whole year of monthly support.
We don’t just promise results—we guarantee them.
If you don’t book a wedding at least $3,000 above your current rate within 6 months of enrolling, we’ll work with you 1:1 until you do—or refund every penny.
The $3K raise guarantee
Results you can measure. Support you can count on.
No vague milestones. No fine print. Just a clear outcome—or your money back.
This isn’t about hoping you book better clients. It’s about giving you the exact roadmap to make it happen—step by step, with real support behind you. Because when you follow the system, the results follow too.
Proof that it’s possible—faster than you think.
This isn’t theory. It’s transformation.
These are real wins from photographers and filmmakers who felt stuck—charging $5K–$7K, burning out, and wondering if luxury bookings were even realistic. They didn’t get lucky. They learned how to price with precision, build planner trust, and position themselves as the obvious choice. Now they’re booking $9K, $12K—even $24K weddings—and building real momentum. Here’s what happens when strategy clicks.
I Doubled My Average Booking—Before I Even Finished the Course
One of the first things I did after joining was raise my prices and switch to dynamic pricing. It terrified me—but I held the line. Just landed a couple at double my previous average. My future self is proud.”
Preston Utley Denver, Colorado • Photographer
From €2,500 to €17,600—And It Didn’t Happen by Accident
In 2022, I went from €2,500 to €3,500. I worried no one would book. Last week, I closed a €17,600 client through that same planner. Strategy and persistence—that’s the key.”
Elke Van den Ende
Belgium • Photographer
Our First Five-Figure Film—$12K in Italy
We were stuck at $4K and 14 weddings a year—ready to quit. This course gave us clarity. Yesterday, we booked our first $12K film in Italy. What felt impossible is now our reality.”
Xenia & Benedikt Ulm, Germany • Videographer
From $4K–$6K to a $9K Starting Price
Before the course, I hovered around $4–6K. After the rebrand and outreach work, I booked my highest ever—$9K—with a planner I’d built trust with for over a year. This works.”
Lindsey Michelle New York, New York • Photographer
Booked My First $10K Wedding—and Then an $11K Right After
booked my first $10K client—huge for me. Then the next day? An $11K couple. Both came from planner relationships I built using what I learned in this course.”
Gabrielle Von Heyking Asheville, North Carolina • Photo
$24K for One Wedding—And I’m Just Getting Started
I just booked my highest-ever client—$24K for a Napa wedding. That number felt insane last year. Now it feels inevitable.”
Kyle Paul Smith Washington D.C. • Videographer
I Raised My Rates to $9K—And Clients Are Saying Yes
I used to charge $4–6K. After the rebrand and planner outreach, I booked my first $9K wedding. It felt surreal—but it was strategy, not luck.”
April Payne Dallas, Texas • Videographer
I Just Booked a Wedding at 100% Over My Old Price
Switching to a dynamic pricing model scared me. But I stuck with it—and just booked a couple at double my average from last year. I’ve never felt more confident.”
You don’t need more free tips. You need a proven path—led by mentors who’ve actually walked it.
Here’s everything inside The Business of Luxury Weddings: This is our full system for repositioning your brand, raising your rates, and stepping into premium bookings with confidence, clarity, and support.
Inside The Business of Luxury Weddings
($10,574 total value — yours for $3,600)
The core program ($7,985 value)
✓ The full BOLW course – $3,600
The exact roadmap we used to go from $6K to $25K–$50K weddings—with every step broken down.
✓ The luxury pricing calculator – $297
Stop guessing. Price your work with confidence and protect your profit.
✓ The luxury sales method – $997
Scripts and strategies that help you close with clarity—not discounts.
✓ Private VIP community – $497
Surround yourself with creatives doing the same work—plus direct access to James & Otto.
✓ Live monthly Q&A calls – $1,197
Get real-time mentorship, answers, and insight in monthly strategy sessions.
✓ The luxury brand audit – $497
Pinpoint the gaps holding you back—and learn how to fix them, fast.
✓ Luxury negotiation training –$997
Navigate planner referrals, high-net-worth clients, and big-budget conversations with ease.
Pay in full bonuses (48 hours only – $2,492 value)
✓ 1:1 strategy call – $1,495
A personal roadmap session with our team—only available during this offer window.
✓ The high-end referral method – $997
The system to become the photographer planners recommend first.
This is the moment where photographers stop spinning their wheels—and start building a brand that truly reflects their talent.
Still hesitating? Let’s talk about it.
These are the doubts almost everyone has—right before everything changes.
“What if I’m not ready to go BIG yet?”
You don’t need a Vogue feature, a $10K portfolio, or a planner Rolodex to start. You just need to stop playing small—and start positioning smarter. This program is built for the rising, not the elite. We’ll meet you where you are and show you how to rise.
“What if this won’t work in my market?”
From Belgium to Boise, we’ve seen students raise their rates and book $10K–$20K+ weddings. Luxury isn’t just for big cities—it’s for those who know how to speak the language. We’ll teach you how to find and attract high-end clients already hiding in your market.
“What if I’ve already taken courses that didn’t work?”
Same. You were probably handed a few mindset mantras, some vague tips, and zero strategy. No system. No coaching. No results. This isn’t that. There’s no fluff. No filler. No “just journal your way to clarity.” This is a step-by-step business framework—with real mentorship, real tactics, and real support that moves the needle.
“What if I can’t afford it right now?”
If you’re overworked and underbooked, you can’t afford to stay stuck. This course pays for itself with one elevated booking—and we guarantee that outcome. You’re not buying information. You’re buying your time, your energy, and your next level.
“What if I’m battling imposter syndrome?”
Most of our students felt like frauds at first. They thought, “Who am I to charge that much?” Then they learned how to own their value—and show up like the expert they already were. Confidence isn’t a requirement. It’s a result of doing this work.
“What if I’m already burned out?”
This isn’t one more thing to add to your to-do list. It’s the strategy that finally clears the list. You’ll learn how to work fewer weddings, at higher rates—with more energy, more peace, and more time for the life you’ve been putting on hold.
“What if the economy keeps getting worse?”
Here’s the truth: the middle-market contracts. The high-value market recalibrates—and keeps spending. But they only book brands they trust. That’s exactly what we’ll help you build.
“What if I’m a videographer, not a photographer?”
This isn’t about your camera—it’s about your business. And videographers who understand how to position themselves at the high end? They’re in massive demand right now. We’ve got you.
“What if I’m not in the U.S.?”
Luxury is global. We’ve worked with creatives across Europe, South Africa, Australia, and more. This isn’t about where you live. It’s about how you show up—and who you attract.
The Business of Luxury Weddings
This isn’t just a course. It’s a system to rethink how you work, who you work with, and what you charge.
It’s built for photographers and filmmakers who are already good at what they do—but are ready to become known for it.
We guide you through every phase of building a brand that earns trust, commands respect, and gets paid accordingly.
Through 7 deep-dive modules, you’ll learn how to upgrade your entire business—without sacrificing your art, your sanity, or your weekends.
Clear, tactical lessons that deliver
Curated content, no fluff. Strategic training that demystifies how the high-end market really works—and how to step into it.
Implementation shortcuts
Quick, high-impact actions to help you raise rates, refine your offer, and build trust that converts..
Live Q&A coaching
Monthly group calls with James & Otto—real support, real-time feedback, real wins
Two instructors. One mission
Learn from two photographers who went from $500 weddings to $10k to $50K+ bookings—and are now handing you the exact system they used to get there.
A business that serves your life
This isn’t about working more. It’s about working smarter—so you can say no when it matters, and yes to the right things.
Lifetime access, lifetime growth
Revisit the content whenever you’re ready to raise your rates, rebrand, or level up. This is a resource that grows with you.
James and Otto have created a community within Sage that is unlike anything else I’ve experienced in the wedding industry and education.
Pulling from years of experience as luxury wedding photographers, they are sharing their sage wisdom in practical, honest, tangible approaches that lead the industry in guiding other photographers to take steps to build a business that will thrive. They teach and share step-by-step practical techniques to raise prices, add value, build genuine relationships within the industry, and create a brand that will become renowned. I am already seeing massive change, results, and confidence in my business. I could not be more excited for next year thanks to their work!”
Jenna Wren Denver, Colorado
The two of us really enjoyed the journey we went on with Otto and James!
They are both great instructors. With all of their experience from years in the business. The tools they have given us have allowed us to get the right clients and the right prices. We are thankful and our business has thrived because of their help and advice. We highly recommend this course!”
Zani × Duwayne New York, New York
You already have the talent.
This is where you build the business that honors it.
Raising your rates is just the beginning. The real shift happens when you start thinking differently—about your work, your value, and what’s possible for your business. This isn’t about adding a zero. It’s about stepping into the role of a confident, sought-after creative who’s finally being paid what they’re worth. We’ll walk with you every step of the way.“
A smarter way to scale your creativity—and your revenue.
You don’t need to overhaul your talent. You need a strategy that makes it impossible to overlook.
This is where business finally starts working for you—not against you
Get on the radar of planners Learn the exact strategies that open doors to the planners who hold the keys to elite-level opportunities.
Run your business like a CEO Simplify your day-to-day with systems that support sustainable growth—without sacrificing your weekends or your wellbeing.
Generate leads on repeat Build a lead flow that runs month after month, so you’re never stuck in the feast-or-famine cycle again.
Your path to premium pricing Move from $7K bookings to consistent $15K–$25K+ weddings with confidence, clarity, and strategy.
Master high-trust sales Trade pressure for presence. Learn how to lead conversations that connect deeply and convert naturally.
Elevate your value—and life Start charging what your work is truly worth—and create more time, margin, and freedom for what matters most.
Otto Schulze Photographer. Mentor.
“You won’t just learn what to do—you’ll know exactly how to do it. With the right strategy, the prices you once thought were out of reach will soon become your new normal.”
Curriculum
A 7-part roadmap to a radically different business.
Module 1
You’ll discover:
Why business is your most creative tool
How to set a revenue target and reverse-engineer your plan
The pillars we use to run a $50K-per-wedding business
The difference between a hustle business and a scalable one
Module 2
You’ll discover:
Who your ideal client really is—and how to position for them
What creates elevated brand perception (and what quietly repels)
How to build a brand story that draws people in without over-explaining
How to align visuals, tone, and messaging with the clients you want most
Module 3
You’ll learn:
The key to getting noticed by planners who hold the keys to premium clients
How to create value in conversations (even when you feel like an outsider)
Our exact outreach method to go from “stranger” to trusted creative
Why most marketing fails—and the single shift that changes everything
How to build a network that fuels your calendar, your confidence, and your brand
Module 4
You’ll discover:
How to shift from a “package pitch” to a presence-driven conversation
What price points signal premium vs. luxury—and how to position your own
The key mindset shifts that create trust (instead of triggering negotiation)
How to lead a sales call that actually deepens connection—not just explains deliverables
The art of creating scarcity without feeling inauthentic
Module 5
You’ll discover:
What tech stack actually supports a high-end business
How to outsource without losing quality
Our CRM, calendar, and accounting setup
Travel workflows that work—whether you’re flying private or commerciall
Module 6
You’ll discover:
How to guide high-end clients through a seamless, elevated process
What planners and families really remember after the wedding
How to show up on-location like a pro (without extra stress)
The subtle, powerful moments that turn clients into advocates
Module 7
You’ll discover:
How to keep growing after the course
The mindset we’ve used to double revenue year after year
Why belief in yourself is a business strategy
A final call to claim the life you actually want
This program is for you if you…
Know your work is good—but your bookings and bank account aren’t reflecting that (yet).
Are stuck between $5K–$9K weddings and can’t figure out how to break through the ceiling.
Feel stretched thin, saying yes to too many jobs just to stay afloat.
Want to be seen as an artist and trusted expert—not just another vendor in the crowd.
Feel nervous to make a leap, but even more afraid of staying stuck.
Are ready to build a business that earns you $10K, $15K, even $25K+ bookings and your weekends back.
James & Otto Photographers. Mentors.
“When we were trying to break into this world, we didn’t have a map. No mentors. No insider connections. Just a belief that it was possible—and a lot of trial and error.We made the mistakes, took the long road, and learned the hard way.This course is what we wish we had back then: a clear path, a real strategy, and support from people who’ve actually done it.
We built it so you don’t have to figure it out alone—and so you don’t have to wait years to step into the business you know you’re capable of.”
You might not be ready for this if you…
Are brand new to weddings and still building foundational experience.
Don’t want to serve a higher-end clientele or work with full-service planners.
Are looking for quick fixes instead of long-term growth.
Feel 100% fulfilled by your current bookings, rates, and workflow—and you’d happily keep things as they are.
You’ve got questions? We’ve got answers.
You will be given access to the videos via our online education platform Kajabi. There you will be able to watch the videos at your own pace and watch them as many times as you need.
You will be given access to the videos via our online education platform Kajabi. There you will be able to watch the videos at your own pace and watch them as many times as you need.
You will have access to the course materials for life…that is the “life” of the course. As long as the course is available, you will have access, no need to purchase year after year.
As it’s name implies, The Business of Luxury Weddings is a business course for photographers and videographers who want to serve the luxury market. While we believe many of the principals and strategies can be used in other markets (especially the premium market) we are not teaching specifically to a business that targets “average” weddings.
This is NOT a photography course. We do not cover the art or technical side of photography and do not discuss gear, composition, settings, editing or any other part of photography outside of systems and business application for a wedding business.
Absolutely! We believe the strategies and practices in this course will work for most creative businesses in the wedding industry.
100%. We believe the strategies and practical methodologies of this course will work across all markets. However, your revenue goals and results may differ based on the market(s) you work in.
This course is in English and does require fluency in the english language.
We will be hosting live Q&A zoom group calls once a month to answer all of your questions and dive deeper into the material. Pay in full get’s you 12 months worth of calls. Our goal is to give you time to work through the material of each module and then bring your questions to a group call to better understand and implement the strategies.
You’re closer than you think—this is the step that changes everything.
You’ve done good work to get here. Now let’s build the business that finally pays you like it.
Inside The Business of Luxury Weddings, you’ll get the full system we’ve used to help hundreds of photographers and filmmakers reposition, raise their rates, and finally get booked at the level they deserve.
Here’s what you’ll get inside the program:
$3,600
(payment plan available)
7 Transformative modules to elevate your brand, marketing, sales, and systems—so your bookings rise to meet your talent
Private VIP community of driven creatives building toward premium and luxury growth
12 months of live Q&A coaching with James & Otto (when you pay in full)
The 5-point luxury brand audit to uncover hidden gaps and blind spots
Word-for-word sales scripts to confidently book premium clients
The strategic pricing formula to raise your rates with confidence, not guesswork
Lifetime access to all course content, updates, and future materials
Fast-action bonuses
BONUS: The high-end referral method — Become the photographer planners recommend first
BONUS: 1:1 strategy call to personalize your luxury business roadmap ($1,495 Value)
PAY IN FULL BONUS: Get access to 6 extra monthly group calls. That’s a whole year of monthly support.
We don’t just promise results—we guarantee them.
If you don’t book a wedding at least $3,000 above your current rate within 6 months of enrolling, we’ll work with you 1:1 until you do—or refund every penny.
The $3K raise guarantee
Results you can measure. Support you can count on.
No vague milestones. No fine print. Just a clear outcome—or your money back.
You’re not just investing in ideas. You’re stepping into a proven system—backed by strategy, community, and accountability.
Considering mentorship?
We also offer a private 6-month mentorship experience—with direct 1:1 coaching and personalized business strategy.
That program is $12,000—and space is limited.
But here’s the truth: For $3,600, you’ll get the same blueprint we’ve used to coach hundreds of creatives into the high-end market.
The only difference? The level of personal support.
If you’re self-led and ready to move, this course gives you everything you need. If you want a step-by-step guide walking beside you, let’s talk mentorship.
When I started working with James and Otto, I was looking for guidance and mentorship with depth that I couldn’t seem to find in every day courses.
I wanted to deepen my foundation and be pushed not only as a business owner, but as an artist. The depth and quality of the education I received was unmatched, actually it was far beyond my expectation. They challenged me to step away from the safe and strive for more and this has been an experience that I am beyond thankful for.”
Amanda Forbes St. Louis, Missouri
If you want to break into luxury weddings as a photographer, this is the place to be.
I just absolutely love everything that James and Otto share, it’s like they are lifting the veil and giving us a clear view of the luxury market. I was stuck, trying to figure out how to make those connections, how to get to a place where I can photograph beautiful luxury weddings, and what I’ve learned has been amazing. Just the shift in mindset over the past few months has been huge for my business.
If your goal, is to photograph in the luxury market, this is the place to be.
Gagan Dhiman Sacramento, California
Start doing the work you were made for.
Raise your rates. Refine your brand. Lead your business with clarity and calm.
James and Otto are amazing. I love how real and relatable they are.
They are an open book, which is so refreshing and they break things down in a way that you’re like “oh, I get that!” It’s made it easy to follow through their process and actually use the information…I’m so grateful to them. So much to learn, thank you.”
EstherMakau Austin, Texas
I’ve learned so so much in such a short amount of time since I discovered this program. It’s a GOLD mine!
And you know, I just heard back from a wedding planner to whom I tried to send my “ideal” prices, and they said YES!!! I’m so excited. It’s such a huge reward for me, and big step in the right direction. I believe it’s because of what I’ve implemented from your program!
So THANK YOU!”
Sidonie Vidal Provence, France
Still thinking about it?
The only way to rise above where you are now—is to learn from someone who’s already stood where you’re standing and found a different way forward.
You don’t need more free advice from friends in the same market. You need a clear, proven path—built by people who’ve already made the leap.
Inside The Business of Luxury Weddings, we’ve opened up our entire playbook. The strategies, the scripts, the structure. So you can stop guessing—and start building what’s next with intention.
If you’ve been craving something more—More freedom. More clarity. More clients that actually feel aligned—this isn’t just a course. It’s the beginning of a business that finally feels like you.
The life you’re imagining? It’s closer than you think.
It’s about freedom.
Freedom to choose your clients—not chase them. Freedom to charge more—and work less. Freedom to create with purpose, not pressure. Freedom to build a business that gives you back your time, your energy, and your life.
